The main idea has been centred around the song, we picked the song first then decided how we would build around the music and create a video. Much like real producers who first have a song then find a way to create an interesting music video .
The song is called "fraud" so we decided that we would have a main character who uses a mask he finds to conceal his identity and take on another persona in the form of a rebelious being who spreads his choas to others my giving them similar masks.
There has to be energy in the shot depicting the pent up emotions and rebelios feel that should emit from the people wearing the masks. In order to achieve this, the actors must show speed and energy in their movements which will match the song.
Our old idea, which sounded good at the time, was to use a flip book and draw the animations but we decided that this would be a tedious and time consuming project which had many editing and production problems.
I had an idea of using toys to animate it but much like the idea mentioned above it harboured the same problems, such as requiring around 30 frames per second in order to make a smooth animation.
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