Research: Andrew Goodwin Theory

Here is the Andrew Goodwin theory we did in class a few months ago.

• There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
• There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.
• Genres are complex and diverse in terms of music videos style and iconography.
• Record companies will demand alot of close-ups of the main artist or vocalist.
• Voyeurism is present in many music videos, especially with the treatment of females but also in terms of systems of looking e.g. a screen within a screen, mirrors or cameras.
• There are likely to be intersexual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.