In order to grasp an idea of our target audience, I created a Questionaire out to 20 students at my school and 15 people outside my school.
The school questionare had 10 males and 10 females aged 16-19 and had several questions asking things such as what genres people listened to, whether they watched Music Videos and if so what channels, if they owned an iPod or any MP3 devices and how long the music should be and the like.
The questionare handed to 15 people outside the school involved 8 females and 7 males, aged 20-27. The questions were the same as the school version.
This type of research enabled me to gather the type of data I needed to determine my target audience and who we would need to 'sell' the music to. The main question that proved most useful to me and my group was the "Do you prefer highly edited flashy material for a music video, or a more natural raw version with less special effects?" It turns out the most favoured type was the one with the higher production values, it should be noted that people aged 16-19 preffered this whereas older participants didn't mind and often opted for the more simpler production.
People aged 16-19 seemed to want a music video tailored to their current generation and styles, they preffered it when the people in the video wore similar clothes to them and were representing a genre that they enjoyed.
People aged 20-27 voted for the same thing as the younger participants, and that includes an artist who they can relate to.
To conclude, the question was a valuble piece of data that has improved my research and given us the insight to decide how we will construct our production and most importantly who to distribute it to.
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